Responsive display ads: the images Google asks for
| Image | Google recommends | Google minimum | StoreToAds file |
|---|---|---|---|
| Landscape 1.91:1 | 1200 x 628 | 600 x 314 | 1200 x 628 |
| Square 1:1 | 1200 x 1200 | 300 x 300 | 1080 x 1080 |
| Vertical 9:16 | 900 x 1600 | 600 x 1067 | 1080 x 1920 |
One landscape and one square image are required; vertical is optional. Google suggests 5 to 10 images per shape, and a weekly batch of StoreToAds ads gives you that variety without new photo shoots.
Performance Max and Demand Gen also take a vertical 4:5 image (960 x 1200 recommended, 480 x 600 minimum). Our 4:5 file is 1080 x 1350, above that. Google has also started moving Display campaigns into Demand Gen: eligible advertisers could begin migrating in June 2026, and Google says new campaigns will later be created in Demand Gen only.
Uploaded display ads: fixed banner sizes
| Size | Google's name | StoreToAds |
|---|---|---|
| 300 x 250 | Inline rectangle | Not offered |
| 336 x 280 | Large rectangle | Not offered |
| 728 x 90 | Leaderboard | Not offered |
| 970 x 90 | Large leaderboard | Not offered |
| 300 x 600 | Half-page ad | Not offered |
| 160 x 600 | Wide skyscraper | Not offered |
| 970 x 250 | Billboard | Not offered |
| 320 x 50 and 300 x 50 | Mobile banner | Not offered |
Fixed banner sizes and HTML5 banners are not offered by StoreToAds yet. Each size has its own page on what it needs: 300x250, 728x90 and 300x600, among others.
Three things to know before you upload ours
- Our landscape is the same ad, placed. The 1200 x 628 file shows the full 4:5 design in the center, with its background carried to the sides. It is not a re-flowed wide layout, so its text appears smaller than in the 4:5.
- Google prefers some images without text. Its best-practice guide for responsive display ads advises against overlaid text, logos and buttons, because Google adds your headline and logo itself. These are recommendations, not rules: mix our designed images with a few plain product photos from your store.
- Our square is 1080, not 1200. It is far above Google's 300 x 300 minimum, but a little under the 1200 x 1200 recommendation.
