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970x250 banner ad maker

970x250 billboards: the widest slot on the page

The 970 x 250 billboard sits at the top of desktop pages, often above the content, and it is one of the most visible display units there is. StoreToAds does not make fixed 970 x 250 files yet. Here is how to design for it, and what we make instead.

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The 970x250 at a glance

970 x 250
Size970 x 250 px (about 4:1)
Google's nameBillboard
Where it showsTop of desktop pages, above or between content sections
File limit150 KB for uploaded image ads in Google Ads
Google Ads Help, uploaded display ads specifications, October 2026.

Designing a billboard

A billboard is wide enough for a real composition but too short for a stacked layout. Lay it out in thirds:

  • Left third: the headline and one short line of proof.
  • Center: the product, large, with space around it.
  • Right third: the price or offer, and the button.
  • Use the width for contrast. One bold background color reads faster than a busy photo.
  • Check it on a 13-inch laptop. At 970 px it fills most of the content width, so it should look premium, not stretched.

What StoreToAds makes instead

Fixed billboards and HTML5 banners are not offered yet. The nearest file in our set is the 1.91:1 landscape at 1200 x 628, but it is not a wide billboard layout: it places the full ad design in the center of the canvas, with the ad's background carried out to the edges. Along with the 1080 x 1080 square and 1080 x 1920 vertical, it is an image for Google's responsive display ads, which adjust their size and layout to the ad spaces available.

Billboards are often sold directly by publishers as exact uploads. For those buys, a designer or a banner tool is the honest recommendation today.

Annotated ad for Pip & Oak, our fictional sample candle brand: a premium product-led look that suits big, visible placements.
Fictional sampleAnnotated ad for Pip & Oak, our fictional sample candle brand: a premium product-led look that suits big, visible placements.

How it works

How StoreToAds makes it

  1. 01

    Paste your store

    Any store with product pages works. We read and check prices, ratings and reviews before any ad is made.

  2. 02

    Get landscape, square and vertical

    Each ad includes Google-ready 1200 x 628, 1080 x 1080 and 1080 x 1920 files, plus 4:5 and 2:3 for Meta and Pinterest.

  3. 03

    Run them as responsive display ads

    There is no Google connection yet: download the ZIP and add the images to a responsive display ad in Google Ads.

Examples

Fictional sample brands. Drag across an ad to see the store photo it was made from; our engine designed each one from that photo and the store's data.

Sample stores
The finished Pip & Oak ad: Social proofPip & Oak Fig & Cedar Soy Candle: the product photo from the store

Pip & Oak

Candles

Fig & Cedar Soy Candle

  • Price checked
  • Reviews checked
  • 5 sizes

Reason to buy: Social proof

Make this for my store

Questions

Can StoreToAds make a 970x250 billboard?

Not yet. Fixed banner sizes and HTML5 banners are not offered.

Is the 1.91:1 image a wide banner?

No. It places the full ad design in the center of a 1200 x 628 canvas, with the background carried to the edges. It works as a landscape image in Google's responsive display ads, not as a fixed-size billboard.

What is the difference between 970x250 and 970x90?

Same width. The 970 x 90 is the large leaderboard, a thin strip; the billboard's extra height leaves room for a product and a button side by side.

Keep exploring

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  • Pro $149 · Scale $199
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