What Google Web Designer is great at
Google Web Designer is a free HTML5 design and development tool. It has quick and advanced animation modes, 3D with CSS, templates, an easy mode, dynamic ads that connect to data, interactive components and direct editing of HTML, CSS and JavaScript. It publishes to Google's ad tools and Drive. For rich media and animated display banners, it is the standard free choice.
Where StoreToAds is different
| StoreToAds | Google Web Designer | |
|---|---|---|
| Cost | Plans from $29/month, after 3 free ads | Free download |
| Skills needed | None: paste your store link | Design skills, often some HTML and CSS |
| Output | PNG ads in 5 sizes, plus 7-second MP4 | HTML5 creatives, animated and interactive |
| Product facts | Read from your store and checked | Added by you |
| Time per ad | Delivered in weekly batches | As long as it takes you to build |
Many small brands don't need HTML5 at all. Google's responsive display ads and Performance Max take image assets, a 1.91:1 landscape and a 1:1 square, and fit them to placements across the network. StoreToAds makes both with every ad.
Honest note: if your campaign or ad server requires HTML5 files, StoreToAds can't produce them. Google Web Designer can.
Which one should you pick
- Google Web Designer if you need animated or interactive HTML5, have design time, or your buying platform asks for HTML5.
- StoreToAds if you want image ads for Meta, Google's responsive formats and Pinterest without designing anything.
More on what Google accepts in our Google Display ad generator page.
