Label facts sell; body promises get flagged
Protein shoppers read labels. A number they can check beats an adjective, and it keeps the ad clear of the claims Meta and the FTC look at hardest.
- Protein per scoop. 25 g in a 30 g scoop says more than ultra-pure.
- What's not in it. 1 g sugar, no artificial sweeteners: absence claims are claims too, so they come from your page.
- Taste and mixing. Melted vanilla ice cream, no clumps with a spoon: reviews carry these better than copy.
- Testing. Third-party tested for heavy metals and banned substances is strong proof when your page says it, because it names what was tested.
- The routine, not the result. A morning shake ad shows where it fits in a day without promising a body.
For channels and budget, see the protein powder advertising plan.












