Match the ad to the product type
Body care
Lead with the sensory detail: the scent, the texture, how skin feels afterwards. A customer's line about the feel often outsells a list of benefits.
Tools and devices
Show what it does and what it's made of: rose quartz, boar bristle, stainless steel. One clear use per ad.
Gift sets
Show everything in the set and say what's inside. The value of a set is easier to see than to read.
Across all of them: one claim per ad. "Hydrating, brightening, firming" stacked together lands as nothing.
Claims your label can stand behind
Beauty ads get close scrutiny from Meta's reviewers and from customers. We only use claims that appear on your product pages, quote reviews word for word and never create before-and-after images. If you never want a word to appear, add it to Never say in Your brief.
For serums and creams, the skincare ad generator goes deeper on actives and Meta's rules.
