What The Brief is great at
The Brief's pricing page puts the whole Ad Studio, AI generation and export on every plan, with no credits to count. Its strengths are the ones a production team needs:
- Design control. Magic Animator, 5,000+ templates, and import from Photoshop and Figma.
- Every export format. JPG, PNG, WEBP, GIF, HTML5, MP4, PDF and AMP, unmetered.
- Serving and publishing. On Ultra and Team: ad serving to 25+ networks, publishing to Meta and Google Ads, 100,000 impressions a month, A/B tests and AI translation.
- Teams. Real-time co-editing on the Team plan, and brand kits on every plan.
If you run display campaigns, need HTML5 for an ad network, or design for clients, The Brief covers far more ground than StoreToAds does.
The Brief's plans, trial and rules
| Plan | Price on its pricing page | What stands out |
|---|---|---|
| Pro | $29/month, billed annually at $348 | 1 seat, Ad Studio and Canvas, AI image, video, copy and resize, 5 brand kits |
| Ultra | $79/month, billed annually at $948 | Adds ad serving, publishing to Meta and Google Ads, A/B testing, AI Translate |
| Team | $49 per seat a month, billed annually at $588 a seat | 2 to 10 seats, real-time co-editing, ad serving |
| Enterprise | On request | Feeds, API, white-label, SSO |
- Trial: 7 days, no card required.
- Cancelling: Manage Account, then Subscription, then Cancel subscription. The plan runs to the end of the billing period, then the account drops to the Free plan.
- Refunds: its terms of use say fees paid are non-refundable.
What reviewers report
The Brief's Trustpilot page carries Creatopy's history: 2.7 stars from 182 reviews on October 17, 2026, with the newest 20 dated October 2025 to May 2026. Many of those complain about credits, which today's plans no longer have (our Creatopy alternative page covers that period). The issue that keeps coming up after it is the file you download:
“The designs that you make often export looking differently”
Trustpilot, 1-star review, May 1, 2026“Preview links are now unstable and not reflective of the actual creative file”
Trustpilot, 1-star review, Oct 22, 2025“Straight forward tool to create ad sets and designs”
Trustpilot, 4-star review, Oct 27, 2025
The Brief and StoreToAds side by side
| StoreToAds | The Brief | |
|---|---|---|
| Built for | One brand that wants ads made for it | Teams that design, serve and test ads |
| You start with | A store or product link | A canvas, a template, a file or a prompt |
| The product in the ad | Your store photo, cut out, never redrawn | Your images, or AI-generated ones |
| Prices and reviews | Read from the store and checked | Typed or generated by you; no store check described |
| Output | Finished PNGs in 5 sizes, 7-second MP4 | Any format you export, HTML5 included |
| Trying it | 3 free ads, no signup | 7-day trial, no card |
| Paid from | $49/month for 20 ads | $29/month, billed yearly |
| Refunds | 30 days after the first payment | Fees non-refundable |
Where StoreToAds is different
The Brief gives a skilled person more power. StoreToAds takes the routine ads off that person's desk, or does them for a brand that has no such person.
- Your store is the brief. Products, prices, sale prices, ratings and review texts are read from the product page, so nobody types them into a canvas.
- The numbers are checked. Every price, rating, review count and quote on an ad is matched against the store before delivery.
- You pay per ad, not per seat. Starter is $49 a month for 20 new ads; weekly plans add 10, 20 or 30 ads every Monday. Edits and re-renders don't count against them.
- Meta is part of the weekly plans. Ads can go to your Meta account as paused ads, so nothing spends until you publish.
Honest note: no HTML5, no ad serving, no co-editing and no Google Ads publishing. If any of those are on your list, stay with The Brief.
Who should not switch
- Agencies and in-house teams producing campaigns for many brands.
- Anyone who needs HTML5, AMP or animated GIF banners for display networks.
- Teams that serve and A/B test ads from one platform.
- Designers who want a layer-by-layer editor and template library.
How to switch from The Brief
- Export the files you still run. Every plan exports in all formats, so download what you need while the plan is active.
- Cancel in Manage Account. Open Manage Account, then Subscription, press Cancel subscription and confirm. You keep the plan until the period ends, then move to the Free plan.
- Mind the term. On yearly billing the plan runs to the end of the year you paid for; the terms say there are no refunds for unused time.
- Start StoreToAds with a product link. Paste it for 3 free ads and check whether they cover the routine ads you design today.
