Anatomy of a review card
Stars, the rating and the count go at the top ("4.9 from 612 reviews"). One quote becomes the headline. The reviewer's name sits under it the way your review app shows it. The product stays large, and the call to action names it.
Picking the quote
- Specific beats superlative. "Bright and floral, like peach tea" sells coffee; "Amazing!" sells nothing.
- Pick quotes that answer an objection: fit, smell, taste, sting, how long it lasts.
- Short enough to read at a glance, roughly a dozen words for a headline. Longer stories belong in a testimonial ad.
- Trim with an ellipsis if you must, but never reword a review.
Where the reviews come from
We read reviews from your product pages and from the public widgets of common review apps, and a researcher can read up to 8 pages of your store looking for quotes. If your reviews load in a way we cannot read, add up to 10 of them yourself when you add a product by hand, along with the rating and the count.
Every quote in a delivered ad matches a review on your store word for word, and the rating and count match your product page.
