Which number to lead with
- The review count, when it is large: "1,204 reviews" is a crowd you can see.
- The rating, when it is high and the count behind it is solid: "4.9 stars".
- Customers served or units sold, only when your own pages state the figure.
- Repeat buying, through a customer quote such as "Repurchased twice."

Quote walls: volume you can read
A quote wall places four to six short review snippets around the product. No single quote has to be perfect, because the job is to show many different people saying good things. Mix what they praise: one on smell, one on how long it lasts, one on gifting. Each snippet is real and quoted exactly.
Numbers you cannot borrow
"Loved by thousands", "#1", "as seen in" and award badges only belong in an ad when your own pages back them up. The same goes for rounding: 938 reviews is not "almost 1,000" in our ads.
Honest note: we never round up a count, invent a best-seller badge or add a press logo. If a number is not on your store, it is not in the ad.







