Two kinds of tee, two kinds of ad
Graphic tees are bought for the design. Blanks are bought for the fabric and fit. Decide which one a product is before writing a headline.
- Graphic tees: crop to the print. The shirt can be partly out of frame; the artwork can't be small. One short line about the art (who drew it, what it references) beats an urgency badge.
- Blanks: show the whole shirt and give a number. "220 gsm heavyweight cotton" tells a buyer more than a paragraph about quality.
- Fit notes either way: boxy, cropped, longline. Fit is still the top reason tees come back.
- Colorway stacks sell a second shirt without saying bundle. A folded three-color photo from your store makes a strong ad.
Because we place your actual photo and never redraw it, fine line work stays exactly as photographed. Use your sharpest image: a small or blurry photo can't gain detail.
Scarcity, discounts and print on demand
Edition sizes and drop dates are honest urgency for true limited runs, and the ad can use them when your page or brief states them. Print-on-demand designs never sell out, so "only 50 made" would be false; we only use numbers you give us.
Discount angles eat print-on-demand margins fast. Design-story and multi-buy angles usually protect the profit better. If you do run a sale, type the offer in Your brief and it's used word for word.
