What works in bag ads
- Show scale. A bag floating on white gives no sense of size. A worn photo, an open shot with contents, or the dimensions from your page fix that.
- Name the silhouette. "The crossbody" or "the 15-inch laptop tote" qualifies the click better than "our new bag".
- Let materials explain the price: full-grain leather, waxed canvas or recycled nylon, named in a callout next to the texture.
- Function or look? Commuters respond to pockets and laptop sleeves; style buyers respond to the bag carried and styled. Test one of each.
- Keep the strap and base in frame. Buyers judge those parts, and tight crops often cut them off.
Annotated ads for features
Bags suit our annotated product format: callouts drawn to the real strap, zip, pocket or hardware in your photo, each one taken from your product page. When your store has several views of a bag, a feature grid can show them side by side.
Don't make discount ads your default, since they attract the lowest-intent shoppers. Use an offer when your store shows a real sale price, and the ad shows the before and after price exactly as listed.
