
Prompt AChatGPT-style prompt, no photo
The ChatGPT wrapper-and-salt prompt
Name, origin, ingredients, "deep green wrapper with gold text": the way most owners describe a bar to ChatGPT.
The prompt, word for word
Create an Instagram ad for my chocolate brand BRINDLEWOOD. Product: 72% Dark Chocolate with Sea Salt, 80 g bar, bean-to-bar, single-origin Dominican Republic cacao, only 3 ingredients, vegan, $9. Show the deep green wrapper with gold text, the bar broken open with sea salt flakes. Include the brand name, product name, price and a "Shop now" button.
- Product
- Product changed
- Text errors
- 0
- Unasked details
- 0
What went right
- 72%, sea salt, Dominican Republic, bean to bar, three ingredients, vegan, 80 g and $9: all spelled and numbered correctly.
- The broken bar with salt flakes is appetising and close to how the real chocolate looks.
What went wrong
- The wrapper is a new design: darker green, a gold tree logo, a gold frame and extra lines of type. Brindlewood's is plain teal with the name set at an angle.
- A tagline at the bottom ("Remarkable chocolate") was the model's own; harmless, but not the brand's voice.
Could you run it? A polished ad with correct facts and somebody else's wrapper. The bar a customer receives won't match it.










