Feed shapes on Facebook
| Shape | Size we deliver | Notes |
|---|---|---|
| 4:5 vertical | 1080 x 1350 | Meta's recommended ratio for Facebook Feed images; the most height on a phone |
| 1:1 square | 1080 x 1080 | Matches Meta's recommended minimum for square feed images |
| 1.91:1 landscape | 1200 x 628 | Accepted in the feed but takes the least height; we make it mainly for Google |
Meta's help center currently lists 1440 x 1800 as the recommended minimum for 4:5 images in Facebook Feed. StoreToAds delivers 4:5 at 1080 x 1350, the long-standing feed size that Meta accepts.
What a feed ad needs to carry
Feed shoppers compare. The ads that do well for small stores tend to give them three things they can take in at a glance: the product, one reason to buy it, and either a price or proof.
- Show the price when it helps. A real price, or a real sale price with the old one struck through, answers the first question before the click.
- Use proof you actually have: your star rating, your review count, a customer's exact words.
- Keep the words on the image short. The primary text above the image is the place for longer copy.
- Test at phone size. If the headline is hard to read on your own phone, it is too small.
An example: a real sale price
Sora, one of our fictional sample brands, showed a compare-at price on its store: $34, now $29 for a 12-pack. Our engine turned that into a price-drop ad. If the store had shown no old price, there would be no price-drop ad, because we never invent a discount.
